Free
Content for your newsletter or e-zine!
WebSite101
offers quality free content for e-zine publishers emphasizing
business on the internet. The following article is available
for free reprint ONLY if it remains unchanged and the resource/credit
box is left intact. Links must be made live if used in HTML
format or if published online. Please send a courtesy copy
of your ezine or links to online versions to published@website101.com.
Do You Know Who Owns Your Words?
by Mike Banks Valentine
Writing for the web creates a lot of new questions about who
owns all those words circulating out there on web sites, in
ezines and in ebooks. What about the CD's created from many
of those words in all those digital
forms all over the web?
Instead of books or articles or columns, it's all being re-
named "Content".
In a 2nd Circuit Court decision last year, six freelance
writers won a case against the New York Times, Newsday and
Time for copyright infringement. Their work was re-sold as
digital content on a CDROM and later published on the web.
Their claim that they did NOT relicense their work for use
on the web or in digital compilations and were entitled to
compensation when that content was re-sold was accepted by
the court in a judgement against the original publishers of
that content.
That decision was upheld by the Supreme Court in June of
2001 by a 7-2 vote. But what about articles offered free by
by writers online?
Many writers online offer their articles "Free"
for use on
the web, in ezines or in ebooks available online. But in fact
are being paid by the publishers by requiring that "resource
boxes" be used, such as the four line blurb following
this
article. This is, in fact, a form of payment and is agreed
to by those writers in exchange for the traffic, publicity,
subscriptions and exposure gained when readers visit the
authors web site, subscribe to their ezine or see advertise-
ments run for a fee on their web site.
"Content" is proliferating, professional "paid"
writers
work is becoming less valuable online and some professionals
are shouting, "ENOUGH! We want to be paid for our work!"
An article this week at "Ezine-Tips.com" discusses
how to
raise the ire of any professional writer by asking them to
write for free.
http://ezine-tips.com/articles/management/20010316.shtml
In an earlier article by the same author, (Janet Roberts,
associate editor of "List-Universe.com") many articles
by
online writers are labeled "advertising in disguise".
I'll buy that definition in many cases. I'll buy it in this
case. I'm advertising my weekly newsletter and my web site
by offering opinion and insight on the web. And it works!
I've written openly and widely that content I provide is
just like an ad for my web site and my business.
http://www.workz.com/content/1680.asp
Advertisers pay to have their ads appear in my newsletter
and on my web site. You might say that my "advertising
in
disguise" attracts advertising to support my advertising
if you want to see that advertising as inherently wrong.
But I'll also ask then why is it that my articles are well
read and syndicated across many networks of web sites and
ezines. Those web sites and ezines WANT that content and
believe it benefits their visitors and subscribers.
I run a business content distribution service called
"Free-Content" at:
http://yahoogroups.com/group/Free-Content
Over 500 well respected writers and publishers subscribe to
that list and publish articles distributed there. I'm about
to expand that service into additional topics and expect all
to be just as successful as the business content list.
It's not advertising, it's content, it's free and I am a
professional. What does that all mean? I leave it to you to
decide.
And now for a word from our sponsor.
--------------------------------------------------------
WebSite101 "Reading List" Weekly Netrepreneur Tip Sheet
Ezine emphasizing small business online http://website101.com/arch/
e-tutorial online at: http://website101.com/shortcourse.html
By week's end you're ready expand your business to the web!
--------------------------------------------------------
Return to the list of all currently available articles
|
