Search Engines Submission Guide

WEB SITE PROMOTION 101
by Joanne Glasspoole


So, you've designed a compelling web site that you're eager to show the world. Every day you add fresh content and tweak your pages to make them prettier, more informative and faster to download. It's gonna pay off, you tell yourself, as you upload several new pages to your web server.

Midway in the afternoon, you stop what you're doing to check your traffic reports. You're excited and eager to confirm just how successful your web site is. Waiting for your site statistics to finish downloading, your glee turns to dread when you learn that only two people visited your web site all day.

What's a disillusioned webmaster to do?

Submit Your URL To the Search Engines
-------------------------------------


Search engines are by far the most popular way to find information on the Internet. Getting your site listed, however, is a chore, and it is oftentimes frustrating because results are not quick to see.

Although there are automated services that promise to get you listed on thousands of web directories and free-for-all (FFA) links pages, it is recommended that you manually submit your site to the top search engines.

Be forewarned that it takes weeks (sometimes even months!) to get listed.

Set up a tickler file to do site submissions on a monthly basis. Resist the temptation to submit more often, because your hard work will go up in a puff of smoke if your URL gets banned for spamming.

The following list is not all inclusive*, but it is a good place to start with your search engine submissions.

Free Submissions
................


allthesites.com
http://www.allthesites.com/submit.htm

AllTheWeb
http://www.alltheweb.com/add_url.php

AltaVista
http://addurl.altavista.com/sites/addurl/newurl

Claymont Search Engine
http://www.claymont.com/urlcenter.asp

Dogpile
http://www.dogpile.com/t/help/addurl
EntireWeb
http://www.entireweb.com/eng/addurl/

ExactSeek
http://www.exactseek.com/add.html
Google
http://www.google.com/addurl.html

Hotbot
http://hotbot.lycos.com/addurl.asp

Hypermaze
http://www.hypermaze.com/addurl.html

Jayde Online
http://www.jayde.com/submit.html

National Directory
http://www.nationaldirectory.com/addurl/

Northern Light
http://www.northernlight.com/docs/regurl_help.html

OneSeek
mailto:listing@oneseek.com

Open Directory Project
http://dmoz.org/add.html

Rex
http://rex.skyline.net/add/

Scrub The Web
http://www.scrubtheweb.com/addurl.html

Splat!
http://www.splatsearch.com/submit.html

TheYellowPages.com
http://yellowpage.com/ysubmit.htm

Try America
http://www.tryamerica.com/AddURL.htm

Voila
http://www.voila.fr/Informations/Moteur_guide/submit.html

WhatsNu
http://www.whatsnu.com/cgi-bin/addlink.cgi

WhatUSeek
http://www.whatuseek.com/addurl.shtml

WiseNut
http://www.wisenut.com/submitsite.html

Paid Inclusion
..............


Inktomi
http://www.positiontech.com/inktomi/enroll.cfm

Iwon
http://search.iwon.com/commerce/submitasite.jsp

Lycos
http://home.lycos.com/addasite.html

Netscape
http://digitalwork.netscape.com/onlinead/registersite/

Teoma Search
http://static.wc.ask.com/docs/addjeeves/Submit.html

Yahoo!
http://docs.yahoo.com/info/suggest/

Pay-Per-Click
.............


7Search.com
http://www.payperranking.com/

Ah-ha
http://www.ah-ha.com/list/list_addurl.asp

eFind.com
http://www.efind.com/asp/sitepromotion.asp

ePilot.com
http://www.epilot.com/backoffice/AdvertiserCenter3/default.asp

Espotting.com
http://www.espotting.com/advertisers/list_yoursite.asp

FindWhat.com
http://www.findwhat.com/content/promote.asp

goClick.com
http://www.goclick.com/register.mod

Kanoodle.com
https://safe.kanoodle.com/client_services/listings/

Looksmart
http://submit.looksmart.com/info.jhtml?synd=US&chan=lshomeft

Overture
http://www.overture.com/d/about/advertisers/

Swap Links With Other Web Sites -------------------------------


With more than 3.2 billion web pages competing against yours, you can't rely solely on search engines for site promotion.

In my experience, the second most important marketing strategy is reciprocal links.

When I come across an excellent online resource, I add it to my "related links" page, and, if it's appropriate, I contact the webmaster to see whether they might be interested in swapping links with me. More times than not, the response is positive.

Since relevant, high-quality links coming to your site from other sites is increasingly important in getting good search engine rankings, I recommend that you put establishing linking partnerships high on your marketing to do list.

Like building a web site, promoting it to the world is hard work, but I guarantee your sense of accomplishment will be well worth the effort when you start to see results. More importantly, visitors!

* Links validated May 2002

-----------------
Copyright (c) 2000-2001 by Joanne Glasspoole. Joanne Glasspoole is the editor/publisher of CYBER QUEST. Each issue is jam packed with original reports, news briefs, cool Webmaster tools, and more. To subscribe, send email to mailto:Majordomo@lists.kdv.com with "subscribe cyberquest" in the body of your message. Visit Joanne's web site at http://www.glasspoole.com